WD knows that hard drives are more than just storage devices. They are an integral part of people's lives. That is why WD designs and builds hard drives for ultimate reliability, performance and value. It is also why WD hard drives are "the preferred hard drive". To highlight the individualized importance of WD hard drives to consumers and channel partners, the illustrations of this campaign portray the human association to what a WD hard drive mean to them in their daily lives, their work, their hobbies and their business.