• Introducing
    WD Mascots



    Western Digital is a brand that does not need much introduction. Being one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.

    Meet the new mascots for Western Digital's Blue, Green and Black hard drive series - Brent, Gus and Blake - three robotic dudes armed with the mission to educate consumers in making the right choices when purchasing hard drives.

    More than a year ago, Western Digital came up with the Blue, Green and Black hard drive series, designed to help consumers make better informed choices in selecting their digital storage solutions.

    Now, WD has put faces and personalities to these hard drives in the form of Brent, Gus and Blake.


    Introducing
    Brent


    Key Features: Reliability, Stability.
    Brent is a stand up guy that everyone can count on. He is going well at work, in life, but unfortunately, not in love. Likes: His job, planning things, blueprints, doing things right.
    Dislikes: Doing things without thinking them through.

    Favourite Food:
    Bento Sets - Because they are organized.
    Burger and Fries - Because they are convenient.
    Blue Cheese - Because they are blue.

    Favourite Colour: Blue.

    Hangouts: His office, his desk, his favorite fish & chips stall.

    Slogan/Punchline:
    'I think therefore I plan.'
    'You can count on me!'
    'Consider it done!'
    'Neat-o!'

    Dreams/Ambitions: Good home, good wife, good job … and a good plan!

    Introducing
    Gus


    Key Features: Eco-friendly, low noise, low heat, longer life.
    Gus is a world-wandering, well-read, environmentalist. Between his trips down to the "Amazon.com" and other exotic locations to discover the mysteries of the "Wide World Web", he goes on dates with Cassie. Gus is a quiet guy and can be described as "low maintenance", though his world-travelling ways and wide knowledge make him an attractive prospect.

    Likes: National Parks, the Great Outdoor and Libraries.
    Dislikes: Noise, Pollution

    Favourite Food: Anything, really, as long as it's not spam.

    Favourite Colour: Green.

    Hangouts: Quaint little villages, the park, picket-lines, treehouses.

    Slogan/Punchline:

    "Two words - Carbon, Profile"
    "That's a total waste of energy"

    Dreams/Ambitions: Affordable energy for everyone, to catalogue the genetic code of everything, to make the world a more eco-efficient place.

    Introducing
    Blake


    Key Features: High Performance.
    Blake is an in-your-face, life-in-the-fast-lane, loud, brash, uber-confident (some say over-confident) braggart. He's the best and he knows it! An undisputed, undefeated winner on the race track Blake however, just does not seem to be winning at one thing - love.

    Likes: Fast cars, fast women, video games, overclocking, the smell of burnt rubber.
    Dislikes: Traffic lights, diesel engines, wheel clamps.

    Favourite Food: Fast food - "cause it's fast".

    Favourite Colour: Black and White checkers.

    Hangouts: His car, the pit lane, the winner's circle.

    Slogan/Punchline:

    'If it's worth doing, it's worth doing quickly!'
    'I don't understand the meaning of the word Stop.'
    'I feel the need for speed!'

    Dreams/Ambitions: Dreams? I'm living the dream!